What money cannot buy here.

Last updated 1 September 2026 · Applies to all Embernel products

The commitment

No company in the Embernel group accepts payment in exchange for a ranking, a placement, a rating, a review, or the removal of any of these. There is no package that changes where a product appears, and no amount of spend that will change it. This applies to advertisers, partners, and to our own products.

If someone offers you a paid placement on one of our properties, it did not come from us. Please tell us about it.

How rankings are decided

Ordering is produced by a documented scoring model, not by editorial preference or commercial relationship. The inputs are:

• Verified user reviews. Weighted by reviewer verification level, recency, and the depth of the review. Unverified reviews are shown but not scored.
• Feature and pricing completeness. Products with published pricing and verified feature data score higher than those that hide them, because buyers can act on them.
• Support and responsiveness signals. Measured response times to public questions, and whether reported issues get resolved.
• Longevity and stability. How long the product has operated and whether it has had unexplained service or ownership disruptions.

Vendors can improve their position by improving these things. There is no other route.

How we make money

Being honest about ranking means being honest about revenue. Across the group:

• Subscriptions. Paid product plans, which do not affect any ranking of the subscriber or anyone else.
• Affiliate links. Some outbound links earn a commission. These are marked wherever they appear, the commission rate does not vary by ranking, and a product's presence or absence from an affiliate programme is not an input to its score.
• Vendor profile tools. Vendors can pay to claim a profile and access analytics and response tools. Claiming a profile does not change the score.

[Confirm this list matches your actual revenue lines and remove anything that does not apply.]

Editorial independence

Written comparisons and guides are produced independently of any commercial team. Writers do not know which products are affiliate partners at the time of writing, and commercial staff do not review editorial content before publication.

Corrections and disputes

If you believe a ranking, review or listing is wrong, write to integrity@embernel.com with the URL and what you believe is inaccurate. We will:

• Acknowledge within [2] working days.
• Investigate and respond with a decision and reasoning within [10] working days.
• Correct the record publicly where we got something wrong, rather than quietly.

Vendors may dispute a score, but disputing it does not pause it, and we do not remove accurate negative information on request.

Review integrity

We remove reviews that are incentivised, submitted by the vendor or a competitor, or that cannot be tied to a verifiable account. We do not remove reviews for being unfavourable. Vendors may publicly respond to any review about them.

Changes to this policy

Material changes are dated and summarised here rather than made silently. If we change how scoring works in a way that moves results, we say so.

[Maintain a short changelog below once the first revision happens.]